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Today I’d like to cover some of the basics of email marketing. If you follow these simple rules you will increase your response rates and ultimately your profits.

Many online marketers are using Web 2.0 to get traffic to their web site via social marketing. Social marketing is a very effective way of promoting your products on the internet as the search engines sees Web 2.0 sites as being very relevant and informational, in result being much easier and faster to get higher rankings in SERPS (search engine result pages).

“Web 2.0 is a term describing the trend in the use of World Wide Web technology and web design that aims to enhance creativity, information sharing, and, most notably, collaboration among users. These concepts have led to the development and evolution of web-based communities and hosted services, such as social-networking sites, wikis, blogs, and folksonomies. The term became notable after the first O’Reilly Media Web 2.0 conference in 2004.” - Wikipedia.org

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We all know the term “it costs money to make money” all too well, and yes, in most cases this is true. But in the world of affiliate marketing this is not the case. In fact, it will only cost you a bit of effort. Affiliate marketing is probably one of the ways of making money that has the least risk involved.

What is affiliate marketing?
Wikipedia.org describes affiliate marketing as ”a web-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s marketing efforts.”

So in other words, affiliate marketing is a win win situation. The affiliate will be compensated when an action took place after a visitor has been on his site. An action can refer to a sale, a lead or whatever the case might be. The business will win as well as he will only have to pay an affiliate when an action has been made from the affiliate’s site.

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Deciding what you want to start selling on the internet will probably be the most difficult decision that you have to make. Here I will be discussing digital an physical products, as well as the positive and negative points of each one.

Physical Products
Physical products offer many advantages when selling them over the internet. You can give detailed descriptions about the products and upload pictures that your visitors can look at. You will have no extra costs than you will normally have when having a retail store and the potential of more buyers is much bigger as you are catering to a bigger market over the internet.

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If you have a website, or just want to make money on the internet then the most important part is to get visitors to your pages. Without visitors you will not make money or generate any sales. This step is called SEO (search engine optimization).

SEO is the process in optimizing your web pages in certain ways, so that you will get more traffic from targeted keywords and at the same time optimizing it in terms of how search engines reads your pages.

I am not going into to much depth with SEO but basically there are two parts to SEO. The first one is “on page optimization” where you optimize for users via keywords etc. and for search engines. The second part is “off page optimization”. On page optimization counts for 15% and off page counts 75% when it comes to search engines.

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