Link building is one of the most important parts when it comes to SEO. In fact, link building is your entire off page SEO. So without some good quality links, you will not be able to get any rankings at all. Here, I will discuss an effective, yet simple way of using your competition to find link partners to your site.

We all know that link building can be very time consuming and for most of us it can be a really boring job. But why go out and search for link partners when your competition can show you exactly where to get the links from? Think of it this way… if your on page SEO is done correctly and you can get all the links that your competition has and even more, what will stop you from outranking them in the SERPS? Continued

Ok, so herewith Video #3 - The basics of determining what sort of competition you have out there. Be sure to leave, comments, questions and whatever you have on your mind.

If you have not watched the other videos you can check it out here:

The Keyword Research Lifecycle Introduction

The Keyword Research Lifecycle Part Deux

Enjoy!

Today I am not going to be writing my own post but rather share one with you that I found really useful and I think that you would to. Some time ago I did some research about social bookmarking sites and how valuable their backlinks to your site are. The reason fir this is that I have been using quite a few social bookmarking sites at that stage and noticed that a lot of them provided nofollow links back to your site.

So as I was searching I came across a very interesting post. This guy did a test on +-250 social bookmarking sites to see which ones are actually worth getting backlinks from.

So this is how the guy did his criteria when he tested all of the social bookmarking sites: Continued

Squidoo is certainly worth spending some time with as Google loves this and getting good rankings with this site is pretty easy. Google also sees Squidoo as a authority site so that means that you get some quality links back to your site.

So now you’re probably wondering you can make money with this site right? Here is a quick guide which will show you exactly how you can profit by using Squidoo. Continued

The Search Engine Marketing epic journey continues. The Google External Keyword Tool is one of the most valued free tools available for search engine ranking and niche research. In fact, many tools available just use the Google Keyword Tool API. Since Google decided to share it’s data to the world niche market research has gone into overdrive.

So be sure to watch the video and leave comments or questions. Keyword Research is skill you’ll have to learn as a foundation for your internet business.

Knowing what’s going on in your niche is a vital part of your online business. If you want visitors to keep coming back to your site, you will have to be the one with the latest news or latest events in your market. Now, with Google, this is even easier than ever before by already just making use of Google Alerts and Google reader.

Using Google reader to stay up to date
Google reader is an excellent feed reader which lets you have multiple feeds and even share them with other people. So in this article’s context, to stay up to date on your niche, I would recommend you to go out and look for a few blogs that is frequently updated and add those feeds to your Google reader. By doing this, and having a few resources that is frequently updated, you will have all the latest news in your market at a click away. Continued

With all the Internet market research methodologies out there, there truly is only one niche market strategy, you need to figure out what sells on the Internet. The way I approach my market research process sometimes differs. From time to time I would start of with keyword ideas in my head and head off to Google’s external keyword tool. Depending on the feedback I get from Google’s absolute and definite data (not always so ;)), I will decide to determine whether the keywords could actually translate in money.  The perceivable problem with this is that sometimes the most brilliant keywords do not translate into money.

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When it comes to SEO then there are seven html elements that are very important to search engines. If you are new to html and don’t know what it looks like then just write click on a web page and choose “view source”. Here we will be discussing the seven important html elements:

Title tag
The title tag is probably the most important html element on your web page and counts a lot when it comes to your rankings. It looks like this:
<title>This is your title</title>

When you write your title, then always try to think in terms of a marketing point of view and not just what search engines will see. A title that looks attractive, means that you will get more clicks on your results and that leading to more conversions. Also use your primary keywords at least once and to to place them at the start of the tag for a good prominence.
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Search Engine Marketing is all about exposure. The more exposure you can get, the more people know about you, and potentially the more sales you make. In the Internet dimension back linking plays a major role in obtaining exposure.

There are various back linking strategies available and depending how you approach each of them could determine the overall outcome. My personal approach would be to do thorough keyword research to increase search engine ranking, but also keep in mind that the links I am building can send me significant traffic regardless of the fact whether I would rank in Google or not. In light of all of the above I am going to share 5 top search engine placement strategies which, if done consistently will bear beautiful and juicy fruit.

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You may have come across the discussion where people are talking about manipulating the page rank in their site. Well, maybe this is the first time you hear about it. It is not a new term in the online world anymore but is still an very effective way of telling Google which pages on your site should get more attention and will definitely help you in your rankings as well.

How does page rank work
PageRank uses the Internet’s link structure as an indication of each Web page’s relevancy value.

To give you an example of how page rank work within a site: Imagine, you build a pyramid of buckets and all the buckets in the pyramid have little holes in it. Now if you keep filling the buckets with water then the water will flow through the pyramid to the other buckets, which means that there is less water in the main bucket. Now, imagine the buckets are the pages within your site (including the pages where all your links point to as well), the holes are the links and the page rank is the water.

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