If that’s a question that has been on your mind, hopefully I would be able to set it at ease. First let us determine where the question comes from.

You are cautious because you heard bad things

I don’t like to ponder on the negative, so this is going to be a quick one. The Internet is not some organised conspiracy of super syndicated criminals who can’t wait to rob you of your well-earned money.

There are always a few rotten apples in the basket, regardless of the type of basket they are in. You can go sit in a restaurant which is ultimately managed by someone who purely uses it to launder money for an illegal business. That does not mean that the South African restaurant business is ultimately run by the Godfather. You won’t stop eating out just because you know of this one restaurant right? You might just ignore the one specific restaurant. Or not. That’s your prerogative. The point is, the Internet is a vehicle for making money. How you approach that potential is up to you. I hope however, that it is with integrity and a sense of wanting to do things honestly.

Your entrepreneurial instincts forces you to ask the question

Now that is the type of question I like to answer, and in a nutshell, what this web site is all about. Without getting too bogged down with the difference between Internet marketing and Internet sales, Internet marketing is first of all, the concept or term used for approaching the Internet with the idea of making money.

Secondly, probably more closer to the exact definition, Internet marketing encapsulates all the wonderful ways of making yourself or your product known to any potential buying forces out there. If you are a good marketer then you will be a good marketer on the Internet. If not, we’ll teach you. The point is, the concepts don’t change, the vehicle does.

The bottom line of answering your question is the following. If you are someone:

1. Constantly on the lookout for great opportunities then Internet Marketing could just be the next opportunity for you. You can make serious income. For example, I know of a man, a simple man, a man like you and me (sorry ladies :)), who started an e-commerce business a few years ago. Currently he is earning at least $500 000 a month. 40% of that is absolute nett. His business is open 365/24/7. While he is sleeping, he is making money. Literally. Everything is automated. From making the sale, right through to shipping the actual product.
   Sure $500 000 is a lot and probably not for everyone. Let’s just take 1% of that. That’s $5000 pm. If you multiply that with seven, you have a business generating some nice cash flow. Duplicate that idea 4 times and you are earning some nice moolah.
2. Who is not afraid of steep learning curves because you can see the rewards then you are at the right place. Remember you are here so we can teach you!
3. Who does not live to work but works to live you are at the right place. You have to keep in mind that the concept of Internet Marketing is not bound to any geographical border. Which means… yes… you can potentially sit anywhere on this planet and run your business. You need to understand that the previous statement is not exaggerated and by no means a pipe dream. If there is an Internet connection you can work. Simple.
4. Who is not technically inclined then you have come to the right place. Internet Marketing is not about web programming or laying out web site pages. Yes there are those factors, but first and foremost Internet Marketing is about a concept which anyone can grasp. Outsourcing (and yes very affordable) is something we’ll be teaching you so if you don’t want to do your own web layout you don’t have to. In any case, should you feel you want to make serious money with this vehicle, you will not be spending time designing your own web sites.

What we are going to teach you here

The sole purpouse of this blog is to teach its readers Internet Marketing and ultimately Internet sales. We’ll be covering anything which can possibly help you to get a better understanding of how to make money on the Internet. Some of the more obvious stuff we’ll be covering:

1. The many different ways of making money via Internet Marketing
2. How to get exposure for free!. In other words, how to let everyone out there know that you and your online business venture exists.
3. The wonderful world of Web 2.0. Yeah baby!
4. The whole concept of Social Marketing.
5. How to use all of the many, many wonderful online tools to track your business.
6. How to do market research before wasting your time on a product which is not going to sell.
7. How to use free Web 2.0 platforms to test your market research and which ones to use.
8. How to communicate with your existing and potential customers in an effective way.
9. And so on, and so on…