Many online marketers are using Web 2.0 to get traffic to their web site via social marketing. Social marketing is a very effective way of promoting your products on the internet as the search engines sees Web 2.0 sites as being very relevant and informational, in result being much easier and faster to get higher rankings in SERPS (search engine result pages).

“Web 2.0 is a term describing the trend in the use of World Wide Web technology and web design that aims to enhance creativity, information sharing, and, most notably, collaboration among users. These concepts have led to the development and evolution of web-based communities and hosted services, such as social-networking sites, wikis, blogs, and folksonomies. The term became notable after the first O’Reilly Media Web 2.0 conference in 2004.” - Wikipedia.org

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