The Search Engine Marketing epic journey continues. The Google External Keyword Tool is one of the most valued free tools available for search engine ranking and niche research. In fact, many tools available just use the Google Keyword Tool API. Since Google decided to share it’s data to the world niche market research has gone into overdrive.

So be sure to watch the video and leave comments or questions. Keyword Research is skill you’ll have to learn as a foundation for your internet business.

Search Engine Marketing is all about exposure. The more exposure you can get, the more people know about you, and potentially the more sales you make. In the Internet dimension back linking plays a major role in obtaining exposure.

There are various back linking strategies available and depending how you approach each of them could determine the overall outcome. My personal approach would be to do thorough keyword research to increase search engine ranking, but also keep in mind that the links I am building can send me significant traffic regardless of the fact whether I would rank in Google or not. In light of all of the above I am going to share 5 top search engine placement strategies which, if done consistently will bear beautiful and juicy fruit.

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You may have come across the discussion where people are talking about manipulating the page rank in their site. Well, maybe this is the first time you hear about it. It is not a new term in the online world anymore but is still an very effective way of telling Google which pages on your site should get more attention and will definitely help you in your rankings as well.

How does page rank work
PageRank uses the Internet’s link structure as an indication of each Web page’s relevancy value.

To give you an example of how page rank work within a site: Imagine, you build a pyramid of buckets and all the buckets in the pyramid have little holes in it. Now if you keep filling the buckets with water then the water will flow through the pyramid to the other buckets, which means that there is less water in the main bucket. Now, imagine the buckets are the pages within your site (including the pages where all your links point to as well), the holes are the links and the page rank is the water.

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There are certain things in life which cannot be ignored. When it comes to search engine optimisation, it’s certainly no different. While you can hire search engine consultants to do all of this for you, personally I think it is more fun to do it yourself. I’ve compiled a 10-point list on everything that has to be done to at least make sure you have a running of ranking. Here goes:

SEO Absolute #1 - Great content will win Google’s heart

And that is the truth gringo! Keep in mind that we are sharing secrets that will make your business last forever. If that sounds enticing, then keep on reading. There is nothing on this planet which is more important to Google than providing its searchers with relevant content. The more relevant your content is relative to the search terms, the more Google will rank you. Simple. Remember to make sure your content is unique. It’s hard work, I know.

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