So the title may be a bit misleading as we all know that conventional marketing tactics is ultimately what Internet Marketing is built upon. However, there is no denying that Internet Marketing is a different animal all together. On the top of my head I can think of many reasons why I enjoy Internet Marketing way more than non-Internet marketing. Here are four of them:

Reason #1: Market Research is way more precise

There is no other place, method or business arena like the Internet when it comes to actually researching a particular market. The tools offered, many free and absolutely sufficient, is extremely effective in narrowing down a niche market.

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Over the next few weeks we will be releasing training videos on how to dominate a specific market on the Internet. As you might or might not know, Search Engine Marketing is still one of the predominant factors and probably will be for a very long time to come. As long as people are looking for information on the Internet, they will use a search engine like Google to assist them. We will be starting at the beginning and show you systematically what you can do to get ranked in the top ten Google results. That my friends, is the bottom line.

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Mashable has just reported on Tecnhorati’s annual report on the state of the Blogosphere. It’s a very informative report to read and gives insights into some interesting trends.

Technorati’s annual State of the Blogosphere report has come out today, and almost everyone has their take on the data and the introduction to the report that’s slated to be released over five days.

A lot of interesting things are revealed in the report, as per usual. The report is broken down into five sections, plus an introduction, that go information like the demographics of the blogosphere, what people’s motivations for blogging are, how people are making money with it, and how it’s being used for marketing.

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As you might know Social Marketing is all about getting out there and join the conversation. Facebook has many, many Internet Marketers using the platform as a Social Marketing tool. This blog post explores the new Beta-Released PeopleJar. Check it out:

PeopleJar, a startup that hopes to help users with similar interests connect using a highly-customizable search engine, has soft launched to the public.

The site is very well done, sporting a clean and intuitive interface, an exhaustively customizable search engine, and generally high production values. After creating a detailed profile that includes information on their education, country of origin, and interests, users can browse through a number of Networks ranging from Science and Technology to Yoga. Each Network behaves much like a Facebook Group, allowing users to post public messages to a Wall, and connect with other members of the same group.

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Google Adwords official blog just announced that they are going to enhance the Google Adwords Quality Score mechanism:

In July 2005, AdWords introduced minimum bids for keywords based on Quality Score. This system allows us to show very high quality ads to Google users, while also giving advertisers control over their keywords. Since 2005, we’ve improved Quality Score in many ways, such as the inclusion of landing page quality and landing page load time as factors. Along the way, we’ve also received much helpful feedback from both users and advertisers.

Today, we’d like to let you know of further improvements we’ll introduce in the coming weeks — based, in part, on this feedback. First we’ll outline the key points, and then dive into the details:

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The amazing thing about the Internet is that it never intended to be a vehicle for making money. Online business purely got born out of the vision of someone who realised the full business potential from an entrepreneurial point of view.

One of the absolute misnomers about the Internet is that it is a playground for the corrupt, those not fit to be part of the free community, those who monger about with no integrity whatsoever. Unfortunately, or fortunately for your sake, that is just one side of the coin. I believe than that which is inanimate, for example money, cannot be corrupt. Being corrupt is a human trade and any system currently available, be it the Internet or the Government, can be abused for personal gain. That being said, the other side of the coin is just as much a reality and it is a personal choice on which you are going to focus. There are rotten apples in every basket.

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Many online marketers are using Web 2.0 to get traffic to their web site via social marketing. Social marketing is a very effective way of promoting your products on the internet as the search engines sees Web 2.0 sites as being very relevant and informational, in result being much easier and faster to get higher rankings in SERPS (search engine result pages).

“Web 2.0 is a term describing the trend in the use of World Wide Web technology and web design that aims to enhance creativity, information sharing, and, most notably, collaboration among users. These concepts have led to the development and evolution of web-based communities and hosted services, such as social-networking sites, wikis, blogs, and folksonomies. The term became notable after the first O’Reilly Media Web 2.0 conference in 2004.” - Wikipedia.org

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We all know the term “it costs money to make money” all too well, and yes, in most cases this is true. But in the world of affiliate marketing this is not the case. In fact, it will only cost you a bit of effort. Affiliate marketing is probably one of the ways of making money that has the least risk involved.

What is affiliate marketing?
Wikipedia.org describes affiliate marketing as ”a web-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s marketing efforts.”

So in other words, affiliate marketing is a win win situation. The affiliate will be compensated when an action took place after a visitor has been on his site. An action can refer to a sale, a lead or whatever the case might be. The business will win as well as he will only have to pay an affiliate when an action has been made from the affiliate’s site.

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Deciding what you want to start selling on the internet will probably be the most difficult decision that you have to make. Here I will be discussing digital an physical products, as well as the positive and negative points of each one.

Physical Products
Physical products offer many advantages when selling them over the internet. You can give detailed descriptions about the products and upload pictures that your visitors can look at. You will have no extra costs than you will normally have when having a retail store and the potential of more buyers is much bigger as you are catering to a bigger market over the internet.

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If you have a website, or just want to make money on the internet then the most important part is to get visitors to your pages. Without visitors you will not make money or generate any sales. This step is called SEO (search engine optimization).

SEO is the process in optimizing your web pages in certain ways, so that you will get more traffic from targeted keywords and at the same time optimizing it in terms of how search engines reads your pages.

I am not going into to much depth with SEO but basically there are two parts to SEO. The first one is “on page optimization” where you optimize for users via keywords etc. and for search engines. The second part is “off page optimization”. On page optimization counts for 15% and off page counts 75% when it comes to search engines.

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